• Wed. May 22nd, 2024

Japan Subculture Research Center

A guide to the Japanese underworld, Japanese pop-culture, yakuza and everything dark under the sun.

Sure, Apple can claim they have the most popular and trendy smartphone, but do they sponsor festivals offering free food, ramune and games? (Editor’s note: Not yet). From June 16-20, the Android Company is holding a festival they’re calling “Matsuri with Android” at O-Yane Plaza in Roppongi Hills to endorse their various phones. Here are some of the main attractions at the festival:

Taico (太鼓) phone/drumming game

For anyone who’s played the taico arcade game that’s so hard to miss in Tokyo, you’ll enjoy this Android-ified version in which you take two Galaxy phones and bang on virtual drums as little symbols appear on a screen. What’s cool is every time you hit a beat correctly, a big wall of LED lights in front of you will glow in a rainbow-like explosion. Whoever hits the most correct notes and gets the high score will win a Nexus phone.

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Four contestants prepare to hit some virtual drums.


Virtual Android masks

Similar to those hip new Japanese photo booths that enlarge your eyes, the festival features a room that will have cameras scan your face and put a random android robot head on you. It’s pretty fun, but a little weird when you see random guys you don’t know trying to cram into the picture.

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A group watches their heads get Android-ed.


Food and drinks

If you download a specific Android app for your phone, you can go to several booths and get free cotton candy, yakitori and ramune (soda with a marble inside the top of the bottle that tastes like carbonated PEZ). Along with that is a café that sells custom green Android-themed lattes, fruit juice and cocktails (although the cocktail was pretty weak). It’s free and it’s fun. Imagine you’re at a matsuri (祭り)festival of future Japan and it’s quite fun. Even if you belong to the Cult of Mac.

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Try out a green late or cocktail at the Hills Cafe.


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