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Japan Subculture Research Center

A guide to the Japanese underworld, Japanese pop-culture, yakuza and everything dark under the sun.

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  • Goodbye Friendly “Mild Seven” Cigarettes; Hello “Mevius”!

Goodbye Friendly “Mild Seven” Cigarettes; Hello “Mevius”!

Mild Seven cigarettes are no more to be found in the smoker's paradise. Japan Tobacco Inc. changed the name of its flagship cigarette brand from "Mild Seven" to "Mevius" in…

The Best Articles About Japan 2012 (on our blog) :D

Hello Kitty, yakuza working in the nuclear industry, coffee and cigarettes, 2012 was a year chock full of news. Here are some of our favorite stories we ran in 2012.

Coffee & Cigarettes Together At Last : Speak Lark, Drink up

Any hard-boiled journalist or cop will tell you that coffee and cigarettes go well together. So I guess it was a stroke of marketing genius for Philip Morris to team…