• Thu. May 30th, 2024

Japan Subculture Research Center

A guide to the Japanese underworld, Japanese pop-culture, yakuza and everything dark under the sun.

Meisha Brooks

Mechanical engineer who also happens to be a professional model.
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  • HOW TO BE ICONIC: Onitsuka Tiger’s World Domination Strategy

HOW TO BE ICONIC: Onitsuka Tiger’s World Domination Strategy

限界に挑む会社として継続的な経済成長を達成し、グローバルリーチを支えるための構造を整備するオニツカタイガー。世界征服する日は近い。This past year Onitsuka Tiger celebrated the 50th anniversary of the original Mexico 66, arguably the flagship and best-selling shoe from the storied Japanese brand — The company touts it…

Snake Venom, Bee Toxin, Horse Oil, Snail Slime: Saving Face in Japan is Icky Fun

Japan is a country where saving face is paramount—even if that means covering it with snake venom, bee toxin, horse oil, or snail slime. One company in Japan has been…