TOTAL RECALL: REMEMBERING JAPAN’S TEMPLE OF SPEED

An iconic photo taken by Joe Honda

In 1967, Japanese photographer Joe Honda became the first Asian to capture the international motorsport scene. 

More than 300,000 35 mm photographs and five decades later, Emiko Jozuka—Honda’s daughter—is reviving his legacy in an exhibition held at the Foreign Correspondents’ Club of Japan between December 5, 2020, and January 8, 2021. The show will move to Hong Kong in February 2021, in Honda’s first international exhibition in Asia, outside of Japan. 

In partnership with award-winning Tokyo photography atelier Shashin Kosha, this exhibition brings to life memories of motorsport’s golden age through a series of historic and rare photographs from Joe Honda’s rediscovered archive. It offers an intimate glimpse into Japan’s emergence on the global automotive and motorsport scene. 

“The October 1966 international Fuji Speedway race was a landmark event that changed my father’s life, the art of motorsport photography and Japan as a nation. It was the first global race in Asia that defined Honda’s work and paved the way for Japan’s golden age of motoring,” says Emiko Jozuka, director of the Joe Honda Archive.

To the Japanese cognoscenti, the American Indianapolis 500 was a celebrated race, and hosting the first international Indy event in Japan heralded their country’s arrival as an industrial power. One photo in Honda’s series captures British driver Jim Clark flanked by curious Japanese onlookers as he prepares his IndyCar. In another, we see motorsport legend Jackie Stewart racing around the precarious bends of the Fuji Speedway.

Born in 1939, Joe Honda graduated from the Nihon University Department of Fine Arts and trained with famed photographer Yuji Hayata before going freelance. He began his five-decade-long career at the October 1966 Fuji Speedway race, where he crossed paths with British racing stars such as Jim Clark and Graham Hill, who had come to Japan for the first time. In 1967, Honda travelled to Europe to capture the Formula One season, and became the regional representative of the International Racing Press Association (IRPA). 

Over a prolific international career, Honda captured iconic 35 mm film shots of Formula One stars such as Bruce McLaren, Ayrton Senna, Niki Lauda, James Hunt, Michael Schumacher and Damon Hill. He documented Formula 1, 2, 3, NASCAR, Indy races, 24 Hours of Le Mans, Paris-Dakar rallies, motocross and classic car races. His work was also exhibited in major art galleries such as the Nikon and Canon Salons in Tokyo and published extensively in works and publications related to the Formula One and the automotive industry.

“Honda’s archive spans 50 years and travels from the grit and glamour of motor racing’s golden years through its evolution into a technological arms race funded by big business. His photographs represent the developments, people and culture that shaped the motorsport industry. Preserving and showcasing them is crucial as they document a pivotal period in history, showing major shifts in the automotive and photographic industries through one artist’s perspective and evolving practice,” says Jozuka.

www.joehonda.com | https://www.facebook.com/joehondahisworks | https://www.shashinkosha.co.jp/english/about_us.html

Arrangements: Members of the public who wish to see the exhibition can get in touch with Emiko Jozuka, the director of the Joe Honda Archive, who is organizing a limited number of private tours.

For more information, interview or image requests, please contact:

Emiko Jozuka email: emiko.jozuka@gmail.com

Mobile: +85298562017   | WhatsApp: +85298562017  | LINE: emi337

Curator bio and additional comments

Emiko Jozuka, director of the Joe Honda Archive

Emiko Jozuka is a Japan-born multimedia journalist for CNN Digital Worldwide, who grew up in the UK. She has worked for WIRED and VICE Media Group in London and the Hurriyet Daily News & Economic Review and freelanced in Turkey. She holds degrees from the University of Cambridge, the University of Oxford and the Ecole Normale Supérieure de Lettres et Sciences Humaines in Lyon, France. In 2017 Jozuka founded the Joe Honda Initiative to share Honda’s collection with the broadest possible audience, attain support to catalogue and establish a foundation that democratizes access to art, photography and motorsports.

Takuji Yanagisawa, president of Shashin KoshaIn 1990 Takuji Yanagisawa became the second company president of award-winning Tokyo-based photography atelier Shashin Kosha. Since its founding in 1950, Shashin Kosha has merged tradition with innovation to support and showcase the work of Japan’s most outstanding photographers. In 1976, Shashin Kosha became the only photo atelier to win a special award for achievements and contributions to photography from the Japan Photographers’