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Japan Subculture Research Center

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  • Goodbye Friendly “Mild Seven” Cigarettes; Hello “Mevius”!

Goodbye Friendly “Mild Seven” Cigarettes; Hello “Mevius”!

Mild Seven cigarettes are no more to be found in the smoker's paradise. Japan Tobacco Inc. changed the name of its flagship cigarette brand from "Mild Seven" to "Mevius" in…