It’s Valentine’s Day again in Japan or it will be soon….And while Valentine’s Day is a mutual exchange of gifts and professions of love in the West, in Japan it’s a holiday where women give expensive fine chocolate to the men they love and crappy obligatory chocolate to the men they work with or work for, known as 義理チョコ (giri-choko) or “obligation chocolates.”

According to Encyclopedia Aramata, Valentine’s Day was first introduced into Japan in February of 1958 by an employee of Mary Chocolate Co. Ltd, who had heard about the European chocolate exchanges between couples from a friend living in Paris He decided it would be a brilliant marketing technique in Japan so he organized a collaboration with Isetan Department Store in Shinjuku, Tokyo. It was an incredible….failure.  “During one week we sold only about three chocolates worth 170 yen at that time,” an employee recalled.  Yet this employee persisted, later becoming the president of the company, and by the 1980s, he and Japan’s chocolate industry, along with the department stores, had enshrined Valentine’s Day as a holiday that is “the only day of the year a woman confesses her love through presenting chocolate.” The spirit of love.

But of course, as time went by, giving chocolate became something women were expected to do for not only the their “true love” but people at work, their bosses, their friends, and even, their brothers. 義理チョコ  (giri-choko) aka “obligation chocolate” has branched off into “友チョコ (tomo-choko)”  chocolate for friends, 世話チョコ (sewa-choko), chocolate for people who’ve looked after you, 自分チョコ (jibun-choko), a present for yourself, and even the rare 逆チョコ (gyaku-choko) —the rare event when a man gives chocolate to a woman on Valentine’s Day (revolutionary).

Japan has many words for love and sex. It’s surprisingly rich in words for love such as 友愛 (the love between friends) and 親愛 (love between family members) and of course 恋愛 (passionate love) . Here are some of the words you may find useful as you travel through love hotel island.

*出会い（Deai）–“meeting people” Also used to describe dating sites 出会い系サイト and one-night stands.

不倫 (Furin)-“adultery, infidelity.” Has more of a negative connotation than uwaki

慈愛(Jiai)–compassionate love. Much like the love a parent feels for their child–a desire for the happiness and well-being of another. When the Dalai Lama speaks of love in Japanese, this is often the word used to translate his words.

*浮気 (Uwaki) –1) to describe someone who can romantically love many people 2) infidelity; an affair 3) being in love with in someone other than your partner 4) (old usage) cheerful and gorgeous

*恋人 (Koibito) “lover”

*熱愛 (Netsu-ai) “passionate love”

*恋愛 (Ren-ai) “romantic love” A word very popular in Japanese woman’s magazines

*恋い (Koi) “love”

*一物 (Ichimotsu) “the one thing”  According to an old joke, the definition of a man is this: a life support system for an ichimotsu (the penis).

*慈悲, 慈悲深い (Jihi) (Jihibukai) “compassionate love/sympathetic joy” This comes from Buddhism and describes a maternal love, originally means to give joy and peace to someone and remove their pain. 慈悲深い人–someone who is compassionate and finds happiness in the happiness of others.

*情熱 (jounetsu) “passion”

*ラブ (rabu) “love” pronounced Japanese style.

ラブラブ (rabu rabu) “love love” used to described a couple deeply in love.

*同性愛 (douseiai) “homosexual love”

*愛 (ai) love. “to love” 愛する (ai suru)

*好き (suki) like. Used often to express love as well. 大好き (Daisuki) “really like” Old school Japanese males never say, “I love you” (愛している) they would say, Daisuki. This line:“君が大好きだ” (Kimi ga daisuki da). “I really like you” is often the profession of love in a Japanese movie or television show on both sides.

純愛 (Jun-ai) “pure love” An almost mystical concept of love as something beyond physical or material reality. I’m still not sure what this means but it sets off lights in the eyes of Japanese women. It’s a television drama buzz word.

*惚れる (horeru) fall in love

*惚れ込む (horekomu) fall deeply in love

*一目惚れ (hitomebore) love at first sight “hitome” first sight. “hore” fall in love (see above)

満足manzoku (satisfied)

*セックス (Sex)—This is “Japanese English.” It means sex.

*前戯 (Zengi)–Foreplay. Mae (前）means before and “戯れ” means “play, goof around”.  Technically this entry should have been before Sex (セックス) on the list but then I wouldn’t be able to make this joking reference here.

*セックスレス (Sexless)—Maybe half of Japanese marriages are sexless. Who knows why? It’s a common complaint for Japanese women and some Japanese men..

アイコンタクト (eye contact)” Important in courting.

*エッチ (etchi) A cute-word for anything sexual, flirty. Usually has a fun connotation.

*男根 (dankon) “male-root” If you can’t figure out what this means, please refer to 一物 (ichimotsu)

*おまんこ (o-manko) The female genitalia, sometimes just the vagina. Also referred to as simply manko. However, we prefer attaching the honorable “o” as in “orgasm”.  Also, it’s never bad to show respect. Even amongst the closest of friends, decorum is necessary. 親しき仲にも礼儀あり

*愛人 (aijin) Lover. The aijin is usually the partner in a forbidden romance. Similar to “koibito” but more of a shady aspect.

*オーガズム　(ougasumu) orgasm

オルガスムス (orugasumusu) orgasm in Japanese taken from German Orgasmus

絶頂 (zettcho) climax, orgasm in Japanese language

*失楽園 (Shitsurakuen) A very popular novel and movie about a passionate modern day affair that ends in double suicide, with the lovers found dead in each others arms in mortal post coitus bless. Yes, you wouldn’t think this would encourage people to have affairs but it did! Women’s magazines had multiple features on the books and movies.

潮吹き (shiofuki): female ejaculation. Some Japanese women release a squirt or excess lubrication on orgasm. There appears to be some science suggesting that this does happen.

鼻血 (hanaji): bloody nose. There is a strange folk-belief that when a Japanese man is sexually excited he gets a nosebleed. Go figure.

Note:

In Japan, when man or women reaches orgasm, they don’t come (来る) they go (行く/iku). Likewise, to make a man or woman reach orgasm, is to 行かす (Ikasu) “make go.”

楽園 (rakuen) mean paradise. 失（shitsu） means “loss” or as a verb 失う（ushinau） to lose.

If I was running a campaign aimed at women for Japan’s favorite 浮気（uwaki) dating site for married people, I might make a pun on this along the lines of “恋愛の楽園を失いましたか。Ashleymadison.jpで禁断の楽園を再発見しよう“ (Did you lose your lover’s paradise？Rediscover the forbidden paradise on Ashleymadison.jp) BTW, the site already had a 1,000,000 members within 8 months.

*恋い焦がれる (koikogareru)=”burningly in love” to be in love so deeply that it’s painful, to yearn for the other 恋い (love) + 焦げる (burn).

Not a negative word, but a way of expressing a deep passionate consuming love. Many men and women seem to be seeking

*ベッド (bed)—usually a roundabout way of discussing sex in Japanese female magazines

–プレイ”—(play) This is usually added to various types of sexual fetishes.

性愛 (sei-ai) Erotic love, eros (sex/gender 性 +  love 愛)

For example, 赤ちゃんプレイ　(Aka-chan purei)—When the guy likes to be diapered like a baby, possible shaved completely nude, and nurse, sometimes with a woman who’s actually lactating. I could tell you a really strange story about a police raid on a place specializing in this type of service but I’ll skip it.

*遊び (Asobi) “Play”—this can refer to sex, an affair, a one-night stand. It has a wide usage in Japan and adults “play” just as much as children. Hence the costume fetish in Japan—

コスプレー (cosupurei—“costume play”)

密事 (mitsuji)—An old word but a literary one for discrete affairs.

*禁断の愛　(kindan no ai) Forbidden love

*密会 (mikkai) secret meeting

*ばれない (barenai) to not be discovered, to get away with something

*絶対ばれない (zettai barenai) “absolutely no one will find out”

REVISED: February 14th, 2018