HOW TO BE ICONIC: Onitsuka Tiger’s World Domination Strategy

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限界に挑む会社として継続的な経済成長を達成し、グローバルリーチを支えるための構造を整備するオニツカタイガー。世界征服する日は近い。This past year Onitsuka Tiger celebrated the 50th anniversary of the original Mexico 66, arguably the flagship and best-selling shoe from the storied Japanese brand — The company touts it as a fine footwear “discovered on the track, and later on, worn on the streets”







ZEPPIN(絶品) #3/WACHOSHOKU(和朝食) Japanese Breakfast Rules!

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We were served a delicious meal (和朝食) of hot rice, cold broiled salmon, assorted pickles, sweet egg, dried seaweed and hot miso soup. I thought it was delicious. JSRC editor, Jake Adelstein, nibbled on the fish and looked like he wanted a cheeseburger. Even after there was a wonderful lesson on proper Japanese table manners, Adelstein proceeded to wipe his face with the oshibori (hot towel) and hold his chopsticks like he was getting ready for a knife fight.